If you're a small business owner looking for a way to pivot your business during these rapidly changing times, you may find Lynda.com and Udemy are just the resources that you need. Our staff picked a few courses to get you started; use your library card to begin your journey today!
Leading a Small Business through a Crisis, opens a new window
Keep your small business afloat during a crisis. Learn to manage your mindset, your finances, your team, and identify resources to help your business survive.
Pivoting Your Small Business in a Crisis, opens a new window
Keeping your business afloat and your customers satisfied during a global pandemic is not easy. Tune into this course for practical tips on finding the right path forward.
Social Media Marketing for Small Business, opens a new window
Learn to craft a social media marketing strategy for your small business. Create a Facebook, Instagram, or Twitter account to listen to customers and drive traffic and sales.
Small Business Photography for Non-Photographers, opens a new window
Learn to take high-quality, consistent marketing photos of your products or services without spending a lot of time and money.
Small Business Marketing, opens a new window
Achieve outsize growth on a modest budget. Learn what every small business owner needs to know about marketing a product or service.
Finance Essentials for Small Business, opens a new window
Manage your small business successfully with finance essentials from accounting professors Jim and Kay Stice.
Business Financials Explained, opens a new window
Explore common financial planning misperceptions, learn different revenue and cost projection models, and use worksheets to build the statements that matter.
Building a Small Business Website with WordPress, opens a new window
Build a professional website for your small business with WordPress, opens a new window, an open-source content management system, opens a new window.
Growing Your Small Business with LinkedIn, opens a new window
Learn to harness the power of LinkedIn, opens a new window to build your brand and grow your company as a small business owner.
To access the following Udemy web pages from home, first sign into Udemy, opens a new window. If it is your first time signing in, you'll have to create an account with Udemy after entering your library card number.
The Complete 2020 Web Development Bootcamp, opens a new window
Landing Page Design & Conversion Rate Optimization 2018, opens a new window
Triple your conversion rate, opens a new window with these landing page design principals, and build a landing page from scratch with no code.
Sales Training: Practical Sales Techniques, opens a new window
Sales hacking: essential sales skills, sales strategies, and sales techniques to sell just about anything!
Emotional Intelligence: Master Anxiety, Fear, & Emotions, opens a new window
Emotional intelligence techniques for recognizing, overcoming, and coping with negative emotions like anxiety and fear.
Leadership and Public Speaking
Need to brush up on your leadership and public speaking skills? Try these:
- Leadership: Practical Leadership Skills, opens a new window
- Marketing Psychology: How to Become a Master of Influence, opens a new window
- The Complete Communication Skills Master Class for Life, opens a new window
- The Complete Presentation and Public Speaking/Speech Course, opens a new window
Social Media Marketing
Are you lost when it comes to social media marketing? Learn how to use YouTube, Facebook Ads, Instagram, live streaming, and Mail Chimp to further your reach with customers through these courses:
- 10 YouTube Marketing Strategies That Make Me 6-Figures, opens a new window
- The Complete Facebook Ads Course: Beginner to Advanced, opens a new window
- The Complete Mail Chimp Email Marketing Course, opens a new window
- Viral Blogging 101: Blogging and Content Writing Master Class, opens a new window
- LIVE Streaming Pro: Ultimate Course From Beginner to Pro, opens a new window
- Modern Marketing With Seth Godin, opens a new window
Want more on digital marketing? Learn about search engine optimization, digital marketing hacks, and more through these courses:
- 50 Digital Marketing Hacks - Social Media Marketing, opens a new window
- Social Media Marketing Agency: Digital Marketing + Business, opens a new window
- Digital Marketing: Generate Leads and Convert them to Sales, opens a new window
- SEO Tutorial for Beginners, opens a new window
- MBA in a Box: Business Lessons from a CEO, opens a new window
- The Complete Digital Marketing Course - 12 Courses In 1, opens a new window
We hope these get you started on a new journey with your business. Let us know in the comments below if you found these courses helpful in pivoting and growing your business. We would love to hear from you!