If you're a small business owner looking for a way to pivot your business during these rapidly changing times, you may find Lynda.com and Udemy are just the resources that you need. Our staff picked a few courses to get you started; use your library card to begin your journey today!
Leading a Small Business through a Crisisopens a new window
Keep your small business afloat during a crisis. Learn to manage your mindset, your finances, your team, and identify resources to help your business survive.
Pivoting Your Small Business in a Crisisopens a new window
Keeping your business afloat and your customers satisfied during a global pandemic is not easy. Tune into this course for practical tips on finding the right path forward.
Social Media Marketing for Small Businessopens a new window
Learn to craft a social media marketing strategy for your small business. Create a Facebook, Instagram, or Twitter account to listen to customers and drive traffic and sales.
Small Business Photography for Non-Photographersopens a new window
Learn to take high-quality, consistent marketing photos of your products or services without spending a lot of time and money.
Small Business Marketingopens a new window
Achieve outsize growth on a modest budget. Learn what every small business owner needs to know about marketing a product or service.
Finance Essentials for Small Businessopens a new window
Manage your small business successfully with finance essentials from accounting professors Jim and Kay Stice.
Business Financials Explainedopens a new window
Explore common financial planning misperceptions, learn different revenue and cost projection models, and use worksheets to build the statements that matter.
Building a Small Business Website with WordPressopens a new window
Build a professional website for your small business with WordPressopens a new window, an open-source content management systemopens a new window.
Growing Your Small Business with LinkedInopens a new window
Learn to harness the power of LinkedInopens a new window to build your brand and grow your company as a small business owner.
To access the following Udemy web pages from home, first sign into Udemyopens a new window. If it is your first time signing in, you'll have to create an account with Udemy after entering your library card number.
The Complete 2020 Web Development Bootcampopens a new window
Landing Page Design & Conversion Rate Optimization 2018opens a new window
Triple your conversion rateopens a new window with these landing page design principals, and build a landing page from scratch with no code.
Sales Training: Practical Sales Techniquesopens a new window
Sales hacking: essential sales skills, sales strategies, and sales techniques to sell just about anything!
Emotional Intelligence: Master Anxiety, Fear, & Emotionsopens a new window
Emotional intelligence techniques for recognizing, overcoming, and coping with negative emotions like anxiety and fear.
Leadership and Public Speaking
Need to brush up on your leadership and public speaking skills? Try these:
- Leadership: Practical Leadership Skillsopens a new window
- Marketing Psychology: How to Become a Master of Influenceopens a new window
- The Complete Communication Skills Master Class for Lifeopens a new window
- The Complete Presentation and Public Speaking/Speech Courseopens a new window
Social Media Marketing
Are you lost when it comes to social media marketing? Learn how to use YouTube, Facebook Ads, Instagram, live streaming, and Mail Chimp to further your reach with customers through these courses:
- 10 YouTube Marketing Strategies That Make Me 6-Figuresopens a new window
- The Complete Facebook Ads Course: Beginner to Advancedopens a new window
- The Complete Mail Chimp Email Marketing Courseopens a new window
- Viral Blogging 101: Blogging and Content Writing Master Classopens a new window
- LIVE Streaming Pro: Ultimate Course From Beginner to Proopens a new window
- Modern Marketing With Seth Godinopens a new window
Want more on digital marketing? Learn about search engine optimization, digital marketing hacks, and more through these courses:
- 50 Digital Marketing Hacks - Social Media Marketingopens a new window
- Social Media Marketing Agency: Digital Marketing + Businessopens a new window
- Digital Marketing: Generate Leads and Convert them to Salesopens a new window
- SEO Tutorial for Beginnersopens a new window
- MBA in a Box: Business Lessons from a CEOopens a new window
- The Complete Digital Marketing Course - 12 Courses In 1opens a new window
We hope these get you started on a new journey with your business. Let us know in the comments below if you found these courses helpful in pivoting and growing your business. We would love to hear from you!